TheAndies is a sales and marketing company with a difference
We were set up, specialising in the home improvement market, to bring together lead generation, branding, margin retention and the actual sales process - including the people, systems and IT - all under one umbrella
Something not knowingly offered by another company in the UK, at least within our sector
All this at a price point that was not only competitive within the market, but which was paid only on results (sales) not promises which failed to deliver
To achieve this it was important to switch from a dated massive marketing campaign and hard sell practise to a modern lean tech driven company
We first set about completely rebuilding the company website - along with new sporting more targeted websites - all responsive to the tech people were starting to switch to
We then set about switching out from dated desktop based quotation software to modern web based software that allows our team and ultimately our customers to access our window and door design software from the sofa or anywhere
Social media has been an important area which enables us to engage with our clients - existing and potential - in a more subtle passive manner raising brand awareness in targeted areas and to selected people profiles
Finally we then attempted to converge all of this in to a real life experience in the showroom making the digital tech come alive and allow customers to draw windows with the fingers on our iPads and large touchscreens in store
The next stage happening now is drive by which already initiated has been brought forward by the COVID 19 outbreak, where we can accurately design and price our clients windows and doors without stepping foot inside
Tech and social platforms have played a critical part in the companies success but above all else it is the understanding of bring tech and customer understanding together that makes it work, and ahead of the competition